Ted Mueller

Smiling man in a green Merrell quarter-zip pullover standing outdoors with a blurred field background

Owner & General Manager, It's Only Natural Gifts
📍 Niwot, Colorado | ✉️ ted@itsonlynaturalgifts.com

Ted Mueller is the owner and general manager of It's Only Natural Gifts, a Niwot, Colorado gift basket company founded in 2008 and known for healthy, gluten-free, vegan, and organic made-to-order gift baskets. Ted acquired the business in 2021 from its founders and has led its growth since, overseeing product development, website management, and day-to-day operations.

Ted's path to gift baskets runs through two decades of marketing and e-commerce. He holds an MBA from the University of Texas at Austin and spent his early career in marketing at Dell before building experience in real estate and digital marketing, including SEO, PPC, email, and marketing automation.

Prior to It's Only Natural Gifts, he acquired and ran a seasonal e-commerce business, re-platforming it to Shopify, expanding its product line, and growing revenue 35% before selling it to the category's largest competitor.

The gluten-free mission is personal. Ted's son has celiac disease, and for years the family received gift baskets full of things he couldn't eat. Finding a company that made genuinely great gluten-free gift baskets was part of what drew Ted to buy It's Only Natural Gifts — and it's why dietary-friendly gifting remains at the heart of the product line.

Today, Ted personally curates products for the catalog — you can browse Ted's Favorites — and works directly with corporate clients on custom gifting programs. When a customer emails or calls, there's a good chance Ted is the one who answers.

Expertise & Topics Ted Writes About

  • Healthy and dietary-friendly gifting (gluten-free, vegan, organic)
  • Corporate gifting programs and client appreciation
  • E-commerce and small business operations

Credentials & Experience

  • Owner & GM, It's Only Natural Gifts (2021–present)
  • Business Owner, MATX Properties, LLC (2019-present)
  • Business Owner,LaserChristmasLights.com, Inc. (2018-2020)
  • Business Owner, Homefront Marketing (2004-2020)
  • Product Pricing Manager at Dell (1999-2001)
  • MBA, University of Texas at Austin

Featured In / As Seen In

  • Left Hand Valley Courier — "New Owners for It's Only Natural Gifts" (Jan 2022)

Connect with Ted

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